AroniSmartIntelligence ™ is one of the most advanced analytics tools with Machine Leaning, Data Science, Statistics, Econometrics,  NLP Text and Sentiment analysis, Neural Network, and Support Vector Machine capabilities. To support Hypothesis Testing, Design and Analysis of experiments, Marketing Campaign and Digital Marketing Assets Analyses,  and Marketing Mix  analysis, a new capability has been added to the new version 15.x of AroniSmartIntelligence ™: A/B Bayesian Test. Hence, the new AroniSmartIntelligence version will also include the critical capability. complementing the usual  frequentist hypothesis testing  and statistical inference  tools. 

A/B testing has become a key analytical methodology in machine learning  and data science across industries, in the technology in general, given its effectiveness to help test hypotheses and  get reliable analytics to support better informed decision making and drawing conclusions about any numerical data driven hypotheses. 

Apple, Inc is ready for Artificial Intelligence.  Its technology focus has shifted from Machine Learning to  Generative Artificial Intelligence (AI). Apple's focus was uncovered when it announced the plan  to hire engineers with a background or interest in Generative AI. Generative AI  will help Apple to shape its strategy, advance its plan,  achieve the goals, and reach the vision  in  AI.  The success in Generative AI will help Apple to deal with the "AI race"  on which other tech companies are competing on. 

But, what is  really Artificial Intelligence (AI)?  Let us look at its structure, types, functionalities, domains, focus, and stages,  below....

AroniSmartIntelligence ™ is one of the most advanced analytics tools with Machine Leaning, Data Science, Statistics, Econometrics,  NLP Text and Sentiment analysis, Neural Network, and Support Vector Machine capabilities. To support NLP Text and Sentiment analysis, a new capability has been recently added: Speech-to-Text Transcription. Now the AroniSmartIntelligence version will also include a critical capability: Decision Trees, complementing the usual Bayesian Network  and Regression classification tools. 

Decision Trees will help solve the various problems related to classification built on big data and fuel data science insights. 

AroniSmartIntelligence ™ is one of the most advanced analytics tools with Machine Leaning, Data Science, Statistics, Econometrics,  NLP Text and Sentiment analysis, Neural Network, and Support Vector Machine capabilities. Many users have been asking questions on how to use the tool for some key modeling needs. One of the increasing predictive modeling needs focus Marketing Mix Analytics (MMx) and Multi Touch Attribution (MTA). 

The following sections covers the approach to use AroniSmartIntelligence to build the two types of models: MMx and MTA.

AroniSmartIntelligence ™ is one of the most advanced analytics tools with Machine Leaning, Data Science, Statistics, Econometrics,  NLP Text and Sentiment analysis, Neural Network, and Support Vector Machine capabilities. To support NLP Text and Sentiment analysis, a new capability has been added: Speech-to-Text Transcription. 

AroniSmartIntelligence Speech Recognition and Transcription is being added to address key requirements and meet the needs for more advanced NLP Text and Sentiment analytics.